Lane Mason

Lane has been researching, tracking and writing about the semiconductor memory market since he joined Dataquest in the 4K DRAM era, which was a very long time ago. After a decade at Dataquest, he undertook memory consulting projects for several major manufacturers and users as "Viking Research", before Joining IBM as a 256K DRAM Product Manager from 1995-99, when IBM exited the memory market. That was followed by nine years at Denali Software, where he wrote the Denali Memory Report (DMR), helped Denali customers understand and refine their memory needs, and helped build up the Denali MemCon franchise. He has more than 500 articles and a hundred pubic memory presentations to his credit, for Dataquest, Denali, IBM MIcro and as Viking Research. He is widely recognized as an expert in the DRAM and flash marketplaces, having seen dozens of companies come and go, as well as witnessed huge productivity gains and the broad expansion of the memory marketplace, as prices have dropped by more than 10,000x during his professional life.